“Do we ever wonder why talking about sex, sexuality, sexual desire and pleasure brings in such feeling of shame and embarrassment? After all there is nothing unnatural about it nor are we born with this shame. But we grow up hearing, knowing and feeling that sex is something shameful.”

In this episode Carine Weiss talks to Vithika Yadav a human rights activists and head of love matters India who is passionate about talking about sex to lift the taboos and to change harmful social norms. If we don’t talk about it openly and honestly we will not be able to talk and tackle the issues around sexual harassment, sexual assaults or rape. In this episode we talk about how to lift harmful norms and to break taboos, the need for unbiased, youth-friendly sexuality education and about the impact of pornography on young people.

Vithika Yadav
Vithika Yadav is an anti-slavery, sexual rights and gender rights activist; and a social entrepreneur with over 18 years of experience. In 2016 she has received the honor of being one of the Top 120 under 40 New Generation of Family Planning leaders in the world. In 2007 she was awarded the Atlas Corps Fellowship and in 2012 she was awarded as one of the Top 99 under 33 young foreign policy leaders in the world by Diplomatic Courier and Young Professionals in Foreign Policy in USA. Over the years, she has worked for premier organizations such as UN Office on Drugs and Crime, BBC World Service Trust, Free the Slaves and MTV EXIT.

In 2012 her work ‘Standard Operating Procedures for rehabilitation work with victims of human trafficking, sexual violence and abuse’ was selected as a best practice model. Both nationally and internationally, Vithika is seen as an expert on survivor care and protection services and in this context she is focused on advising NGOs/INGOs regarding how to create rights based programs of recovery through which women and girls can emerge from being victims to being human rights advocates in their own right.

Her work on TV series 'TRAFFIC', which was broadcast on MTV India won the Best Public Service Program Award under Indian Television Academy Awards in year 2014.

Vithika is the Co-founder of Love Matters India and currently leads the award winning Project Love Matters, which is the first ever website in India to give complete, honest and unbiased information on love, sex and relationships in India in both Hindi and English language. In year 2013, Love Matters won the Award for Excellence & Innovation in Sexuality Education from the World Association for Sexual Health (WAS). In 2016, Love Matters has been honored as the Top 5 Digital Activism projects under Freedom of Expression Awards. She is also the Founder of TeenBook - India's first comprehensive life skills resource hub for adolescents, teenagers, parents and educators.

She was also featured in the worldwide Award winning documentary #FemalePleasure:

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